Want to reach every home near your business without buying a mailing list? EDDM direct mail makes it simple. EDDM stands for Every Door Direct Mail, a program from the U.S. Postal Service that delivers your postcard to every address on the routes you choose. At Galvan Media, we design, print and prepare EDDM campaigns for businesses in Corona, CA.
How EDDM Works
Instead of addressing each piece, you pick postal carrier routes on a map. Then every home or business on those routes gets your mailer. You can filter routes by things like household size, income range and age, so you focus on the neighborhoods that fit your customers. Learn more on the official USPS EDDM tool.
Who Should Use EDDM?
EDDM is a great fit for businesses that serve a local area, such as:
- Restaurants and pizza shops
- Dentists, chiropractors and clinics
- Real estate agents
- Landscapers, plumbers, roofers and other home services
- Gyms, salons and auto shops
- New businesses announcing a grand opening
EDDM Size Requirements
EDDM pieces must be “flats,” which means they are larger than a standard postcard. Popular sizes include 6.25 x 9, 6.25 x 11 and 8.5 x 11 inches. Bigger cards stand out in the mailbox and give you more room for your message. We print on sturdy stock that holds up in the mail. See our direct mail and postcards pages for options.
Design Tips for a Mailer That Gets Results
- Lead with the offer. “$20 Off Your First Visit” in big type on the front.
- Use a strong photo. Show your food, your work or your happy customers.
- Make the next step clear. Call, visit, scan a QR code or book online.
- Add a deadline. An expiration date encourages people to act now.
- Track your results. Use a unique promo code or a QR code so you know how many people responded.
How Much Does EDDM Cost?
Your total cost has two parts: printing and postage. Postage for EDDM is a low per-piece rate set by USPS, and it is usually much cheaper than first-class mail. Printing costs drop as quantity goes up. A typical neighborhood campaign might range from a few hundred to several thousand homes. Call us and we will give you a full quote.
Mail More Than Once
One mailing builds awareness, but repeated mailings build trust. Many businesses mail the same area every 3 to 4 weeks for a few months. By the third card, people recognize your name.
Frequently Asked Questions
Do I need a mailing list?
No. EDDM delivers to every address on the routes you pick.
Can you handle the whole campaign?
Yes. We help pick routes, design the mailer, print it and prepare it for the post office.
How soon will homes get my mailer?
Once dropped off at the post office, EDDM pieces usually arrive within a few days.
Get Started with Galvan Media
Want to put your offer in every mailbox near your business? Visit us at 821 S. Sherman Ave in Corona, call 619-733-5092 or request a free quote. We reply within one business day.